News

Horizon Hobby spotlighted Zane Smith and the No. 38 ARRMA Ford F-150 team as part of its broader motorsports storytelling around ARRMA. The partnership helps link a recognizable RC vehicle brand to aggressive, competition-driven performance in front of a mainstream audience.

For ARRMA fans, that matters because the brand already carries a strong identity around speed, durability, and bashing. NASCAR exposure gives that identity another layer of visibility and keeps the brand in front of customers who may be discovering RC through racing culture.

Why ARRMA fans should care

• It strengthens ARRMA's performance-first positioning.
• It keeps the brand tied to real motorsports energy and visibility.
• It creates more top-of-funnel interest for the surface side of the hobby.

Stories like this show how brand marketing, racing, and hobby retail can all reinforce one another when the fit is right.